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How To Do Product Hunting On Amazon – Hunting Techniques

how to do product hunting on Amazon
Product hunting is about finding new, innovative, and exciting products. Product hunting for Amazon needs to be different from the normal process of hunting products because there is a lot to consider.

If you need a winning product, you have to get separated from the crowd. This does not mean you need to create a separate line but at least try to get into a line where competition is low compared to other sellers’ lines.

Product hunting on Amazon is not complicated, but it’s different. One of the main differences is that you have to be creative regarding product hunting. You need to think of new ways to find products that can help your business.
If you wanted to start selling on amazon, you can read here: How to sell Internationally on Amazon from Pakistan.

How To Do Product Hunting On Amazon

Here are some tips on how to do product hunting on Amazon:

Use the right tool for Amazon Product Hunting

The first step is finding the right tool. There are many different tools that you can use when it comes to product hunting on Amazon. Some of the popular tools are the

  • Amazon search bar
  • the Amazon Seller tool
  • The Amazon Jungle Scout tool.

The list also carries the name of other relevant tools like

  • Keepa
  • Viral Launch
  • and Helium.


2) Use keywords


The second step is using keywords. When you’re searching for products on Amazon, be sure to include keywords in your search. This will help you find products that are relevant to your business and that you might be interested in purchasing.


3) Look for seasonal products

One of the best ways to find products that are relevant to your business is to look for seasonal products. This means that you’ll need to be aware of what’s happening in the market and what new products are being released. This will help you stay ahead of the competition and always sell high-quality products.


4) Look for niche markets

Another great way to find products relevant to your business is to look for niche markets. This means you’ll need to research which markets are the most interested in your products and focus your product search on those markets. This will help you find products that are specifically designed for your business, and it will also give you a leg up on the competition.


5) Check out Amazon’s marketplace

Last but not least, check out Amazon’s marketplace. This is a great place to find products that are not currently available on Amazon. This is a great way to find unique products that you might not be able to find on the main Amazon website. You can also use this marketplace to test out products before you get on to selling them, which can save you a lot of money in the long run.


Product Hunting Through Amazon Website:

Here are different free and creative ideas to hunt for winning products for different Amazon markets.

Use Amazon’s search bar

One of the easiest ways to find products on Amazon is to use the search bar on the site.

You can enter keywords that describe the type of product you’re looking for, and Amazon will display a list of products that include those keywords.

Now, the trick is to type the alphabet and see which products are ranked at the top.

These are the products you may have been looking for, which tend to be high selling and have more volume consumers.


Use Amazon’s category search bar

Another great way to find specific products on Amazon is using the category search bar. This bar allows you to specify which product type you’re looking for (for example, books, electronics, or home improvement items). Amazon. Amazon will display a list of products that fall within that category.


By using the category search bar, you will get to know the roots of products linked with several other branches, which may get you to a fruitful product.


Use Amazon’s catalog search bar

If you want to see a broader range of products that Amazon has to offer, you can use the catalog search bar. This bar allows you to enter keywords that describe the product you’re looking for, and Amazon will display a list of products that include those keywords.


Catalog feature is widely used by users that do not know the exact phrase of the product they are looking for, so they type attributes of products which results in product options that match the intent of users.


Product hunters can use this process for hunting products that are easy to describe but hard to remember by name. Now the case here is that people sometimes know the name of a brand but not the product they are looking for, so they search in the catalog bar.


This bar opens up new routes toward a whole new world of multiple products that are highly useful, and customers are willing to buy them even by searching them with subcategories and brands. So hunters can find products that are high in demand and available supply is not easily navigable or not available.


Use Amazon’s Best Sellers list

amazon best seller list

One great way to find popular products on Amazon is to check out the Best Sellers list. This list shows the most popular products on Amazon at any given time, and it can be a great way to find products that may interest you.


Best sellers are not made up of one product; they tend to sell multiple products. Most bestsellers have more than 100 listings and multiple categories for maximum growth. You can open up their listing and find a product with a good number of reviews and volume, which can be a perfect hunt for you.


 Use Amazon’s product detail pages

You can use the product detail pages on Amazon if you want more information about a specific product. These pages give you information about the product (including its price, description, and rating) and links to customer reviews and other relevant information.


The detail page is all about relevancy. You may not find the winning product but for sure you will find a way to hunt for a golden product. This page shows you multiple categorical and relevant products selling high volume and still having space for new entrants.


Use Amazon’s deals section

One great way to stay up-to-date on all the latest Amazon deals is to check out the Deals section. This section lists all the latest deals on Amazon, and it can be a great way to find products you may not have otherwise been aware of.


The deal section is to get an idea of products that can be sold together as a group buys two or a package of three. So this makes your helping product choice easy.


Different Tools To Do Product Hunting On Amazon:

When you think that organic ways cannot keep up, your potential product needs to move to tools. There are several good tools to hunt products that sell like crazy. I have listed a few tools I use in hunting products that make tons of profit for my clients and me.


Jungle Scout:

Jungle scout is a tool used explicitly for product hunting on Amazon. Jungle Scout has various features that can help you find the best products for your business.

To start using Jungle Scout,

  • first sign up for a free account.
  • Once you have an account,
  • click on the “Products” tab.
  • In the Products tab, you will see a list of all of the products that Jungle Scout has indexed.

The first thing you want to do is search for a specific product. To do this, type in the keyword/Category/Niche that you are looking for into the search bar at the top of the page and press enter.


The jungle scout product database is the hub of opportunities to sell unique products with high-profit margins. The Jungle Scout tool helps you find the product you are looking for and has features that can help you increase your chances of making a sale.

The tools chrome extension should be installed to keep a better overview of the BSR rating of products being looked at. The Chrome Extension helps to see the product rating by using a green icon next to products that are BSR rated as high quality.


Once you have found a potential product that you want to look into more, you will want to start the process of evaluating it. Evaluation needs to be done using another tool called Helium 10.


Helium 10:


It is another tool available for Jungle Scout users that helps to evaluate products. Helium 10 differs from other tools because it uses a simulation approach to help you understand how a product will perform. This allows you to make better decisions when it comes to selling products.


To use Helium 10,

  • you first need to sign in using your credentials;
  • then, you will be able to log in and have a dashboard full of useful options.
    But let’s assume you need to evaluate the volume of the product. First, click on an option magnet 2.0 and then put the product keyword in the search bar of the volume tab. The volume tab will show you the number of products sold for that keyword and the estimated monthly revenue.

BSR rating is just one part of the evaluation process, so use other tools to get a complete picture of what you are looking at. These tools can help you make better decisions when selling products on Amazon.



The KEEPA Amazon product hunting tool can be beneficial to sellers when trying to find the products they need. It is a user-friendly platform that makes it easy to search for and find products that meet specific needs or specifications. It can be used to find products from a variety of.


In addition to its usefulness as an Amazon product hunting tool, the KEEPA platform can also be used to find products from other online retailers. Thus, it has a wide range of potential uses and can be extremely helpful to sellers in various ways.


Viral Launch:

A viral launch is an effective marketing tool that can help sellers to find high-selling products on Amazon.


This tool can help sellers identify products that are selling well and find new products that they can sell on Amazon. The process of using viral Launch is easy; sellers can use it to find high-selling products on Amazon.


To start using viral Launch, sellers must create an account with the service. After creating an account, sellers can access the tool through the website.


When using viral Launch, sellers will need to identify products that they want to find. Sellers can use the search bar on the website to find specific keywords or phrases. After finding the products they want, sellers will need to enter those products into the tool’s search bar.


Sellers can click on the “Start Scanning” button in viral Launch. This will begin to scan the Amazon marketplace for products that match the keywords, or phrases sellers have entered into the tool.


Once viral Launch has started scanning, sellers can see a list of products selling well on Amazon. The list of products will include both new and old products.


Sellers can click on any products in this list to view more information about them. This information will include the product’s sales rank, how much money it has been sold for, and how many reviews it has received.


In Instance:

Viral Launch helps sellers to find the product’s keywords, ranking, pricing, and all other beneficial factors that make a product sell well on Amazon. The tool is designed to make it easy for sellers to find products they can promote on Amazon. Through viral Launch, sellers can increase their chances of selling products on Amazon.


Ahref Keyword Research and Optimization Tool:

A Href is a tool used by SEO experts and product hunters to find relevant keywords. It is a powerful tool that can help you to improve your website traffic and search engine ranking. But the tool is not limited to websites; it can also work for product keyword research to create a better navigational edge over competitors.


How A href Works

A Href is a tool that uses various algorithms to determine which keywords are most relevant to your website. It can identify keywords related to your current website content, company name, or the products you sell.


How does It Help in Product Keyword Implementation?

A Href provides a range of keywords that are relevant to your primary keyword. For example, you want to sell fruit shakers and find different keywords that you can add to your listing to make it more visible in the amazon search bar.

You may be able to find a few in your mind, but if you put this query in A href, you will see thousands of relevant keywords that can be used as LSI/Sub keywords for better search mobility of your products.


Planning The Process and Identifying The Product:

Having knowledge of the process is one thing but implementing it according to situational needs is the real challenge. You may now know how you can use the tools and amazon itself to hunt the products but still find it hard to hunt the product that suits your budget, niche, and all other factors. So to overcome this misery, you should create criteria for hunting products.


Here is a situation example:

I have a budget of 10000 $ to launch a product in the US market. First, I will plan my budget and divide it into buying products in a specific price range and quantity and buying resources for PPC and ads campaigns. Once you are done with all these steps, move to the following.


Choose a micro niche and find a product sold for around 30$, and you can source it in less than or between 10$ to 15$. In this price range, you will be able to find a product that is readily available and can be sourced to several 200 pieces, and still, you will have enough budget for subsequent moves.


Next is choosing a product with a monthly sales volume of around 1500 to 4500. This will give you a chance to sell your products on a daily sale ratio, which will be a good sales frequency/ average at the end of every month.


Rest you have to do the same for every factor for BSR, seasonal products, and other quality factors that we must consider to find high-selling products.



Product hunting for amazon is not a single-sheet task. You have to come up creative with your resources: use JS for product ideas and helium 10 to get the volume, then Keepa to track the sales or scan product value. Then you can use Viral launch to be the best in product information and use Ahref to have almost all relevant keywords you may need to be more visible in the search bar. So grind your time to pick the one product that will suit others’ needs, and I can guarantee you will earn more than the expected amount.

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